Road to Publication is a column by agents, publishers and publicists who will answer questions from CFF members about the journey from finishing your manuscript to selling your book. This issue’s column was written by Jessie Glenn, Director, Mindbuck Media Book Publicity, <[email protected]>.
Top Ten Things You Need Before Pitching Agents and Publishers
- Your finished manuscript that’s been read by multi beta readers, and three levels of editing.
- Your clips – Collect your published shorter work.
- Your writing group – Do you have supportive people? They will help when it comes to bookstore reading attendance, beta reads (of course), blurbs and connections.
- Your writing community (including organizations). Formal or informal, this is how authors make and share resources. Many authors benefit from knowing other authors in an MFA program, but you can build a supportive group by participating in community events, writing retreats, even online forums. Be the one who says, “Yes, I’ll be your beta reader or blurber.” Review people’s books. Buy and borrow books. It’s a powerful way to contribute.
- Your social media. You don’t have to be on every platform, but you need to show up. Which leads me to number 6…
- Your brand – Your social media should be branded because it works better and it’s easier that way. Hype your friends and connections along with related hobbies, jobs and a cute pup. Don’t talk about your book too much in advance.
- Bookstore friends who know you by name. Make sure to know your indie booksellers. This is very helpful when you are scheduling events.
- Your agent referrals. Remember your writing community – you can usually see someone’s agent in the acknowledgements section. If your book is a comp, and you are friends with the writer, try asking for a referral. It’s absolutely the best way to get a true look from an agent.
- Your small publisher relationships. Are you going to AWP or other writers’ conferences with small publishers at tables? OK, be strategic. Research the attending small publishers and see if they publish what you write. Go and meet them and buy their books. Ask what they’re looking for and ask for pitch suggestions.
- Your publicist. Make a point of interviewing several publicists before you pitch publishers and agents so that, when they ask you your marketing plan, you will be able to let them know you’re a good partner and working ahead of schedule.
Send questions about getting your manuscript published to CFF Newsletter editor, Linda Raymond Ellison. [email protected].